Natasha Abeya '03

Natasha Abeya, Class of ’03

Sponsorship Marketing Manager, Shell Mobility

As Sponsorship Marketing Manager for Shell’s Mobility business, Natasha Abeya leads the end-to-end strategy and management of national and regional sponsorships that drive long-term revenue.  She strategizes and collaborates with sponsors, agencies, and internal stakeholders to create fully integrated themed marketing programs, keeping partner goals and key Mobility initiatives top of mind that create opportunities to acquire and deepen relationships with B2B and B2C audiences.

 Prior to her current role, Natasha’s various roles included developing a distinctive Shell Chemicals brand in the marketplace to drive long-term revenue growth.  She was responsible for the strategy of key business partnerships and sponsorship programs with Team Penske (NASCAR, IndyCar) and the New Orleans Jazz & Heritage Festival.  She was also accountable for the management of a set of global marquee partnerships, such as National Geographic, NBCUniversal, New York Times and Bloomberg Media, that delivered brand strategies and brought the Shell brand to life through partnerships and activations.  Natasha was also responsible for the development and delivery of both regional and global marketing strategies that helped achieve the growth objectives for Shell’s research and technology development commercial business.   

 In her spare time, Natasha enjoys watching and attending sporting events and spending time with her friends and family.  She serves on the Alumni Advisory Board at Texas A&M University and is a volunteer at Texas Children’s Hospital.